Self-assessment

The Defensible Scale Score

Ten statements, five layers. You see right away where your growth is defensible and where the biggest lever sits. A self-assessment in the browser, no sign-up, nothing stored. The in-depth review is the job of the scaling audit.

0/10

Position

Our customers can say in one sentence what we are the best choice for.

We win deals even when a competitor shows the same feature set.

Demand

A measurable share of new customers comes through referrals or direct search for us.

Our pipeline comes from a repeatable system with clear metrics per stage.

Monetization

Our price is tied to a unit that grows with customer value.

We have measured our customers' willingness to pay within the last two years.

Economics

We know our CAC payback per segment and steer by it.

Our gross margin supports a software multiple, even after honestly counting the people involved in delivery.

Compounding

Our net revenue retention is above 100 percent.

We steer churn in cohorts from the first customer month.

Your layer profile

Position–/4
Demand–/4
Monetization–/4
Economics–/4
Compounding–/4